Brand Manager

We’re hiring: UK Brand Manager (Gü)

Shepherd’s Bush (hybrid) | Reporting to: Global Marketing Manager

At Gü, we don’t just make desserts — we build brands people truly love. We’re now looking for a UK Brand Manager to lead the performance of our iconic range in the UK market and play a pivotal role in shaping our brand, shopper and portfolio strategy across retail and online channels.

This is a hands-on, high-impact role at the heart of the business, working closely with Sales, Category, Innovation and Marketing teams to deliver standout brand experiences and strong commercial results.

What you’ll be doing:

• Owning UK brand and shopper activation across in-store and online channels
• Leading NPD & EPD launches, including packaging design, 360 campaign development and post-launch reviews
• Supporting the delivery and creation of the annual brand plans
• Leading our Online Shopper growth agenda from strategy to evaluation
• Leading retailer sell-ins in partnership with Sales and Category teams
• Managing packaging projects, from artwork development to delivery
• Optimising the UK product portfolio, spotting growth opportunities through insight and data
• Tracking competitors, category and shopper trends — and turning insight into action
• Managing and tracking UK marketing spend, ensuring investment delivers results

We’re looking for someone who:

• Has solid FMCG marketing experience with strong brand, shopper and portfolio expertise
• Is a confident, empathetic communicator who can influence internally and externally
• Thinks creatively, solves problems and thrives in fast-paced environments
• Is proactive, delivery-focused and genuinely passionate about food and brands

You’ll thrive here if you’re:

• Pioneering — curious about trends, insights and innovation
• Accountable — owning outcomes and delivering measurable impact
• Collaborative — bringing teams together to execute brilliantly
• Considerate — balancing pace with perspective
• Energetic — bringing momentum and enthusiasm to everything you do

If you’re excited by the idea of shaping one of the UK’s most loved dessert brands — we’d love to hear from you!

Apply now or reach out for a confidential conversation

Benefits

• 27 days holiday.
• Increased holiday with length of service.
• Option to buy more holiday.
• Enhanced maternity/paternity (Maternity is 6 months full pay after 2 years of service. 3 months full for 1-2 years).
• Free Gu.
• Flexi week opportunity every year.
• Life event leave
• Volunteering day.
• Cycle to work.
• Westfield Health Medical Cash Plan.
• Mortgage support.
• Nursery support.
• Heat scheme.
• Grocery Aid support.
• Summer Fridays and December Fridays (finish at 1pm).
• Specsavers eye voucher.
• Death in benefit service (Metlife Master trust)

Find out more